Statistics Will Only Take You So Far

I don’t know if it’s a human being’s desire for having things in a neat box, to have it on paper (if it’s written down, it must be true) or what. Or perhaps it’s just the traditional business approach of using general statistic data, using focus groups and conducting surveys. People seem to want numbers and “facts” from outside sources to prove that what they’re doing is right.

Problem is, if you’re only relying on statistics (that aren’t generated from your own customer data) to reach your target market, you’re making things much more complicated than they need to be. And even worse, you might be entirely missing your mark.

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