Start Selling Video Content Access This Weekend (Part 1)

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We have been learning a lot about producing video content around here lately. Video is a great promotional tool, but it is also excellent for teaching because it engages both auditory and visual senses.

That’s great news for us because now, more than ever before, people are willing to pay money to learn something new online.

Wondering how you too can start selling your video content? I have good news for you. You can do this without complicated or expensive software. All you need is a PayPal account, a domain, reliable web host, an Aweber account (recommended) and WordPress.

Ready? Let’s Get Started.

If you are starting from scratch, the first things you need to do is purchase your domain, web host and sign up for a free PayPal account.

Once you have your domain and host started, you are ready to install WordPress. There are tons of free tutorials how to get it set up online. Start with your web host, or check out Fiverr. You’ll find plenty of WordPress setup gigs there.

What About The Theme?

Truthfully, you don’t need anything fancy. Most people buying your course are going to focus on that, not so much your web design skills. Will a great theme score confidence points? Absolutely.

On the other hand, the goal here is to get selling quickly. You can always return later to make things prettier once you earn some money. For now, you just need it to be simple, clear and presentable.

The default twentythirteen theme would work, though I would choose the twentytwelve theme because it is cleaner. You can search for free WordPress themes here.

Delivery

Now, you are ready to create your video content delivery pages. Here’s what you need to consider.

How many videos does your course have? If you have just a few, you can get away with putting all of them on one page. The better way, is to put each video on its own page and create a master page containing links to each of them.

Once you decide your approach, create your first page.

Upload your video and enter the url into your page on its own line. WordPress automatically creates a video player.

MediaEmbed

Then, enter any instructions or message you want on this page.

On the right side, in the Publish box, look for Visibility and change it to Password protected. Enter a password.
PasswordProtectedPost

If you will be creating multiple pages for people to access, you might want to use the same password. This way people won’t be frustrated by a password each time they open another page. When ready, publish this page. Continue this process until all your delivery pages are set up.

At this point, your next step is to create your sales page. To make it easier, use the Effortless Landing Pages plugin. It’s free and helps you quickly create a page without unnecessary sidebars. This is important to keep your prospects on your offer and lead them to buy.

Before you move on, there’s one crucial page to set up. It is often called the Thank You Page. This is the page people land on after they complete the checkout process at PayPal.

Simply create a new page. In it, make sure you cover these key areas.

  • Thank people for their order.
  • Tell them what to expect and how their purchased will be delivered – they will receive an email from you via Aweber with the link to the page and password to access.
  • Don’t forget to tell them how to contact you for help.

Whew! Give yourself a pat on the back. The bulk of it is done. You just need two last pieces – Aweber and PayPal. If you’re ready to move on, jump to Part 2.

If not, continue working on these and head on over to Part 2 for Aweber and PayPal setup when you are done.

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Benefits of Using WordPress For Your Content

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I built my very first website back in 1999. I was in college at the time and a friend of mine handed me a sheet of paper with HTML code on it and said “You can start a website with this.”. The code was very simple, to start, but quickly became complicated and all-time consuming.

I was focused so much on writing code to make pages, or changing code when I changed my mind that I never even got to actually going out and getting visitors, or sales, or anything really. Good thing that site was just a hobby site!

Fast forward many years and things are pretty darn cushy in the website arena for me. I use WordPress and I marvel at the ways it makes it so easy for me to publish, use and promote content. Now sometimes I take it for granted how great this program is. To remind myself and to offer some ideas for you I thought I’d put down all the benefits to using WordPress as a content management system that I can think of… [Read more...]

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