Therese Sparby: No Relationships? No Business!


Therese SparbySo I’ve been yammering on, telling you how important relationships are and encouraging you to sign up for our Competitors into Profits course to see the true power of growth relationships in business can have for you. Well, I don’t want you to just take my word for it, so I’ve gathered up a few awesome people and asked them 3 important questions about building relationships.

Here is the first quick interview…

Therese Sparby is a Licensed Radical Life Coach that I met a few months ago at NAMS in Atlanta. From the moment I met her, it was clear that those around her were very fond of her and she was a natural at building relationships. That’s why I knew I had to ask her a few questions about it.

"No matter what, I always need to stretch myself beyond what is comfortable and what I already know so I can connect and build relationships with new people." ~ Therese Sparby as Shared on

Q: What difference has building relationships made to your business?

A: Without relationships I wouldn’t have a business. Period. Not only have relationships meant JV partners, referrals, and mentors that have helped me steer my business in a profitable direction… relationships are also the foundation that allowed me to step outside of my comfort zone to start my business in the first place!

Q: What have been your best strategies for meeting new and influential people?

A: I have found that attending live events, connecting with people on social media and even getting personally introduced through friends have been the best ways for me to meet new people. No matter what, I always need to stretch myself beyond what is comfortable and what I already know so I can connect and build relationships with new people.

Q: What piece of advice do you have for someone who needs to start reaching out more?

A: Every time I have intention to reach out and meet more people, I have to take a deep breath and give thanks for the amazing network of people that I already have.If you ever feel nervous about introducing yourself to new people… remember the quote that my mentor Adam Urbanski once shared with me. “Even influential people are just like everybody else. They put their pants on one leg at a time.” That phrase has always helped me step into relationship with others on an even playing field. Even if they are ‘famous’.

Also – remember that relationships are a two way street, and they are about THE RELATIONSHIP and the CONNECTION. They are not all about what you can get from that person or how they can help your business. No one likes being used simply for what they can give… they want to be loved too. So start by loving people and the relationships and business will follow.

How This Applies to You

Therese makes a very important point when she says, “without relationships, I wouldn’t have a business.” It’s seriously tough to try to do this thing all on your own. When you’re on your own, you’re at the mercy of Google or that pesky Facebook that keeps moving the goal posts. When you have connections, you have stability and that’s very important.

Even if you can’t travel out to in-person events right away (although, I challenge you to do so, even if it’s just a local Meetup), you can still grow your relationships dramatically online. In fact, tomorrow I’ll share Kelly McCausey’s answers to these same questions tomorrow. Kelly is a master at growing online relationships and even though she now does travelling for her online business, it was a good 7 years before she ventured out and met anyone in person.

And finally, we are all just people. Don’t overthink these things and just get out there…virtually or in real life. And if you need a little push or a swift butt-kicking, join us here. 

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About the Author

Alice Seba
Alice Seba is the owner and creator of With a focus on using content to create relationships, loyalty and results from writing, she loves helping online business owners get more bang out of their content.

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  • Kelly Mccausey

    LOL! I remember well when Therese met YOU Alice. She took to you immediately and it seemed the feelings were mutual. I love when that happens at live events.

    I count Therese as one of my most valued event connections – she’s warm and friendly and PAYING ATTENTION to people around her. Believe it or not, not all people are ;)

    • contentrix

      Yes…paying attention. That’s what’s important. Excellent point, Kelly.

  • Faydra Koenig

    Therese is the real deal. If she says it, you can take it to the bank!

  • Faydra Koenig

    Therese is the real deal. If she says it, you can take it to the bank

    • contentrix

      She sure is!

  • joecheray

    Relationships are so critical in business. I am less likely to buy from someone I don’t know or trust. I also agree that it isn’t always about what can you do for me, and that you should always try and find out what you can do for someone else when and where possible.

  • Danielle Johnson

    I just met Therese this last weekend and she does a great job at building relationships. The only way you will get people to spend any money with you is to have them trust you and you do that by building relationships!

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