Focus in content allows readers to know what is expected and then be encouraged to return for more. Content that comes from all directions and a website that has no focus will end up leading visitors nowhere – because there is nowhere to go.
A website can have different areas of expertise, but they should all be joined by a common bond. Build a focus point and then grow out from that one point and you will find that content becomes more connected and unified. It may also happen that having the connection makes it easier to create content in the first place.
Top Tips for Focus in Content
- Create a vision statement. You start all trips to new destinations by looking at a map. The vision statement will be your map and ultimately the focus that will drive your content. You can look back at your vision statement and ask, “Does this work with what I am trying to do?”
- Draw a diagram for you content creation. A tree works well, because the trunk supports limbs that support branches that support leaves. The trunk is your vision – the main focus for your website and content. Each limb becomes an idea or direction where you want to expand your focus. The smaller branches are broad topics to cover in the expanded directions. The leaves are the specific titles that you want to write. Seeing your content ideas drawn out may help you better recognize when something is out of place or simply out of focus.
- Learn to prune your tree. Just because you want something does not mean you get it. Keep out the unfocused content and you will find that your readers appreciate even more the focus in content you leave behind.
- Remember the roots. The roots anchor the tree down, and although you never seem them they are one of the most essential components of the tree. You are the roots of your content and website. Stick to the core of who you are and you will find that your content tree will grow and prosper with a natural ease.
Building a website with great content that provides readers with a reason to return can be as fast and simple as drawing a tree. All you need is to know your vision, understand the different directions that vision will take and then fill those branches with content leaves all while maintaining the roots of your core.
It is simple, but it is not always easy. Writing regular content can be one of the toughest jobs for any website owner. Creating a focus in content will help make the process a little less painful.