Bright Idea: Turning Text into Video
Written by Alice Seba
One of the suggestions we often make here at Contentrix is to take your written content and publish it in a variety of formats. More formats mean you get reach more audiences in a variety of places…plus, you also get to cater to your audience’s unique learning preferences.
Of course, you need to make sure that what you publish is useful and of high quality, or there’s really no point in breaking your back to venture into a variety of media formats.
As you probably know, I’m a bit camera shy (but I’m curing myself with our weekly Contentrix Hangouts), so turning text into video isn’t something I do often. I also don’t care much for talking head videos (personal preference), so I was stoked when the crew at Use Your PLR, led by Kelly McCausey and Tracy Roberts, made this for me.
What they do is take an article you’ve already written, had written for you or a piece of PLR and convert it into a 90 second video. I chose a relative short article with a few main bullet points, making it easy to turn into a short piece. Their goal is to keep things succinct and interesting with visual appeal the whole way through. Click play to see what I mean. This is something you could do yourself or certainly hire Use Your PLR to do for you.
If you’re hiring out, it might not be something you can do for every content piece you have written, but you can certainly do it for very strategic pieces of content. We’ll be using this video on the main page of our site, on our opt-in page and a few other places. I had them make 3 slightly different versions of the video, depending on where the video will be shown. The only difference is the instructions for opting in, so the instructions are as clear as possible.
So while I’ve said to publish in formats you can produce the best content for (and I stand by that advice), here’s an opportunity to potentially do something a little different and have a very polished piece when you’re done.
More Information on the Article to Video Service: Click here
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