How to Whip Out a Blog Post in the Midst of Holiday Chaos
Written by Annette Elton
It’s the holiday season, the end of the year is rapidly approaching. Customers and prospects are trying to squeeze in their last minute needs. TurboTax is sending you notifications that indicate you’re way behind in tax preparation and oh, yeah there’s all the personal holiday craziness you need to attend to.
Family is knocking on the door, their presents are unwrapped on the kitchen table and something is burning in the oven.
And, you’ve committed to write a blog post and haven’t even had time to consider what it is about let alone write it.
Sound familiar?
This is when it’s time to pull out the handy dandy list. You know, the top 10 best such and such type of list that readers just love to read?
Lists are great for those last minute posts because other than a few guidelines, they don’t require a whole lot of creativity.
Here are the top 7 things to consider when writing a list for publication.
#1 Make it relevant to your audience’s needs.
#2 Make it timely. A top ten list from last year isn’t going to do anyone any good.
#3 Make it personal. Share a bit of a story in the first paragraph or even throughout the list to give the piece some personality.
#4 Still take the time to write a great, attention grabbing headline.
#5 Stay on point. Sometimes it’s easy to wander with a list and the top 10 best places to stay with your pet, for example, becomes a larger piece on how to travel with your pet.
#6 Keep your audience in mind. Will they benefit from the content or are you just slapping up bullet points to fill a page?
#7 Don’t publish lists too often. Yes, they do well online because they’re easy to read and offer valuable content but unless your niche is lists, and there are some out there, write and publish lists selectively.
So turn off that oven, whatever is burning in there is done. Throw a table cloth over the yet to be wrapped presents and let your family in the door. Your business is fine, the tax man can wait (boy can the tax man wait). Grab a cup of something, coffee, eggnog, champagne or whatever, and take 10 or so minutes to write that blog post you promised you’d write. You can do it!
Happy Holidays!
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