Last week, we talked about assessing the quality of your outsourced writing. We mentioned that using a tool like Copyscape.com could give you a heads up to plagiarism attempts. However, we added the disclaimer that using Copyscape isn’t foolproof, and this week we wanted to alert you to a couple of reasons why.
So what’s the problem with relying on Copyscape? There are a couple of things you should know…
1. The most obvious issue is that Copyscape can only check for content that is readily available on the web and which is currently indexed in the Google database. It can’t check for any printed sources of that text. It also means that digital products that require payment or opt-in won’t be checked either.
2. The second is a less obvious issue and something you may not know about. There are unscrupulous writers out there who attempt to game the system by copying and pasting online content that can’t be detected by Copyscape. They use software to specially encode the characters, so they won’t appear to be the same as any existing online content. It’s nasty business.
The lesson here is to be extra careful if you’re using a writer you don’t know. And remember, if the price is too good to be true, it probably is. It’s easy to charge a cheap price if you’re just copying and pasting content.
And of course, you can always ensure you work with a known quality or writer or heck, hire us. We’ve enjoyed a stellar reputation since 2007 and can produce original content for you. Drop by and see how we can help you. We look forward to hearing from you!