We’re all about words at All Custom Content, that’s for sure, but we also know how powerful images can be. And when you can combine words with images, you get content that really packs a punch.
For quite some time now, you’ve probably seen more and more infographics popping up around the web. While some infographics are definitely better than others, it’s worth taking the time to figure out why people like them and why that’s actually a good thing for you as a business owner.
Here are just a few thoughts on that subject…
Increased Brand Recognition
According to studies, 90% of the information that we remember is based on visual impact. Infographics provide you with the ability to position yourself as provider of valuable and relevant content and to brand that content with your signature voice and image.
One of the reasons visual content has grown so quickly is that it is easily shared. Consumers can simply click and share your infographic on social sites like Facebook and Pinterest. Bloggers and other business owners can embed them on their site and share your information with their audience. Due to the viral nature of visual content and infographics, it’s a fast way to expand your audience and improve awareness of your company.
In addition to increasing awareness for your business, infographics also generate an increase in website traffic. As your graphic is shared, it will naturally boost your inbound traffic. You’ll also enjoy inbound links when others share and embed your graphic on their site. Don’t be surprised if you also see an increase in your email subscribers as your traffic grows.
Added Variety and Interest
Finally, infographics give you the opportunity to create a variety of content. You’ll capture your audience’s attention and create renewed interest in your organization.
We’ve actually teamed up with a graphic designer and we’ve been working on creating infographics for our clients. It’s quite an involved process because it involves delivering the best and most concise information to your readers in a visual manner. In short, it takes quite a bit of work to put together an effective infographic.
We’ll be opening up this service more widely next week, so if you need help with your visual content…we’ll be here to serve. More details soon.
UPDATE: Our service is now available. Learn more about it here.
And if you’ve been making your own infographics, we’d love to see them. Tell us about them below.