There are so many factors involved in whether or not someone clicks on your links and for the most part, we have no control over any of it. However, you can increase your chances of getting clicks by keeping the following in mind…
Remember It Has a Lot to Do with Volume:
There’s math involved here. If only 15 people read your content, it’s quite possible that no one will click your link. I know it kind of sucks, but it’s true. To maximize the chances of getting clicks, make sure your content is viewable over time and repurpose it so it can be seen more often.
So please, don’t be discouraged.
If you published your content today and only 15 people saw it, there will be more visitors over time. You can increase your chances of getting traffic over time by ensuring you have a good navigation structure and optimizing your content for a highly-targeted keyword phrase. You can also promote it on social media, get affiliates to share your content and employ other strategies.
If you published your content as an article, repurpose it into an autoresponder message, bundle a bunch of articles into a report and distribute. You can take the information from the article and make a short video. In short, you can do TONS of stuff with the same piece of content to ensure it’s seen more often.
The links you include in your content should be as relevant as possible. If you’re helping a reader solve a problem through a blog post, the link you provide should be a further solution.
If you’re loosely relevant, they’ll be less interested. For example, if you write an article about reducing cholesterol levels and then link to a healthy eating video, you may get some health-seekers clicking through…but it’s not as relevant as a product that specifically helps reduce cholesterol levels.
Now you don’t have to be an over-the-top used car salesman, but you should be passionate about your topic AND what you’re linking to. Tell them why they should click…not just that there is a product available on the other side of the link.
Be Direct – A Keyword Link is Not Enough:
Publishers want better search engine rankings, so they link to their products and offers using keyword links. For example, they’ll make a link like this:
This gluten-free cookbook has a lot of recipes.
Search engines respond to keywords (but note, this is only a tiny part of a comprehensive SEO strategy)…humans don’t always. While you can include keywords, it’s important to tell your readers what you’d like them to do. Even though we might want to deny it, humans do respond to being told what to do. So instead, try something like this.
I found some great recipes in a gluten free cookbook I found at my local bookstore. It has some pretty scrumptious baked goods and my kids have always gobbled everything up. Click here to see the table of contents and get a copy…it certainly changed my way of thinking.
In the first example, we’re just talking about the cookbook. In the second example, we’re talking about it and encouraging the reader to click through. Big difference.
Practice & Track:
Figuring out what works is learned over time and you can’t get get discouraged at the beginning. The more you write, the better you’re going to get at this. And don’t forget to track your links and see how things are going. Do more of what works and none of what doesn’t.
If you’re starting to improve your click throughs, I’m sure these tips will provide some immediate difference. But remember, it’s something we learn to do better over time…so keep at it. You’ll get it!
We’re also here to help you with your persuasive writing techniques. Just join us for our Persuasive Writing Training. We’ll show you how to get your readers excited about clicking your links and responding to your calls to action. Go here to learn more.